Privacy Policy

54bd ("we", "us", or "our") is committed to protecting the privacy and personal data of every user who accesses our online casino and cricket betting platform. This Privacy Policy describes the types of information we collect, the purposes for which we use it, how we store and protect it, and the choices available to you as a user registered on our platform.

By registering an account or using any feature of the 54bd platform, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, you should discontinue use of our services immediately. This policy applies to all users accessing 54bd from Bangladesh and elsewhere.

1. Information We Collect

To provide a fully functional, secure, and personalised gaming experience, 54bd collects certain categories of personal and technical information. We collect only what is necessary and relevant for the legitimate purposes outlined in this policy.

Personal Identification Information

• Full name, date of birth, and nationality — collected at registration to verify eligibility (21+ only) and comply with anti-fraud requirements.
• Email address and mobile phone number — used for account authentication, transaction notifications, and customer support communications.
• Residential address — required for identity verification purposes and, where applicable, regulatory compliance checks.
• Government-issued identification documents (NID, passport, or driver's licence) — collected as part of our KYC (Know Your Customer) verification process.

Technical and Usage Data

• IP address, browser type, operating system, and device identifiers — automatically collected to detect fraud, enforce geographic access policies, and improve platform security.
• Session data including login timestamps, pages visited, and in-session actions — used to personalise your experience and resolve support queries.
• Transaction records including deposit amounts, withdrawal requests, payment method references, and gaming activity history — retained for regulatory and financial audit compliance.

2. How We Use Your Information

The personal data collected by 54bd is used solely for the following lawful purposes. We do not use your information for any purpose that is incompatible with these stated reasons:

• To create, manage, and maintain your 54bd account, including processing registration, password recovery, and account security settings.
• To process deposits via bKash, Nagad, Rocket, Upay, and other supported payment channels, and to facilitate withdrawal requests in accordance with our payment policy.
• To verify your identity in compliance with our KYC obligations, including age verification to ensure that all users are 21 years of age or older.
• To deliver customer support and respond to queries, disputes, complaints, or technical issues raised through our support channels.
• To send transactional notifications (deposit confirmations, withdrawal updates, bonus crediting alerts) and, where you have opted in, promotional messages about offers and new game releases.
• To analyse platform usage patterns in aggregate (anonymised) form to improve game selection, interface design, loading performance, and overall user experience.

3. Data Sharing and Disclosure

54bd does not sell, rent, or trade your personal information to any third party for commercial purposes. We may, however, share data in the following limited and specific circumstances:

Service Providers

We engage trusted third-party service providers — including payment processors, fraud-detection systems, and identity verification partners — who assist in operating the platform. These parties are bound by strict confidentiality agreements and are prohibited from using your data for any purpose other than performing the contracted service.

Legal and Regulatory Obligations

We may disclose your information if required to do so by law, court order, or regulatory directive — for example, to assist with anti-money-laundering (AML) investigations, fraud prevention, or law enforcement requests properly issued under applicable jurisdiction.

Business Transfers

In the event of a merger, acquisition, or sale of all or substantially all of 54bd's assets, your personal data may be transferred to the successor entity. You will be notified via email or a prominent notice on the platform before your data is subjected to a different privacy policy.

4. Cookies and Tracking Technologies

54bd uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, maintain session security, and gather anonymised analytics data. Cookies are small text files stored on your device. You can configure your browser to reject cookies, but doing so may affect certain features of the platform.

We do not use advertising cookies or cross-site tracking cookies that serve third-party ads. Our cookie usage is strictly limited to operational and analytical purposes that benefit your experience on the 54bd platform.

5. Data Retention

54bd retains your personal data for as long as your account remains active and for a reasonable period thereafter to satisfy our legal, financial, and regulatory obligations. In most cases, account and transaction records are retained for a minimum of five years following account closure, in line with standard financial record-keeping practices applicable to online gaming platforms.

When data is no longer required for the purposes for which it was collected, and no legal basis exists for continued retention, we will securely delete or anonymise it in a way that prevents reconstruction of your personal identity. Anonymised aggregate data may be retained indefinitely for statistical analysis without identifying any individual user.

6. Your Rights as a User

You have the following rights with respect to the personal data that 54bd holds about you. To exercise any of these rights, contact our support team using the email address provided at the end of this policy:

• Right of Access — you may request a copy of all personal data we hold about you in a portable, readable format within 30 days of your verified request.
• Right of Rectification — if any data we hold about you is inaccurate or incomplete, you may request that we correct or supplement it without undue delay.
• Right to Erasure — you may request the deletion of your personal data, subject to any legal obligations that require us to retain certain records for a minimum period.
• Right to Restrict Processing — you may request that we limit the processing of your data in certain circumstances, such as while the accuracy of your data is being contested.
• Right to Withdraw Consent — where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing carried out prior to withdrawal.

We aim to respond to all data rights requests within 30 days. In complex cases we may extend this period by a further 30 days, in which case we will notify you of the extension and the reason for it before the initial deadline expires.

7. Security Measures

54bd employs a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, destruction, or disclosure. These measures include SSL/TLS encryption for all data in transit, encrypted storage of sensitive data at rest, role-based access controls limiting internal staff access to personal data on a need-to-know basis, and regular security audits and vulnerability assessments of our platform infrastructure.

While we apply rigorous security practices, no online platform can guarantee absolute security against all possible threats. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify affected users promptly and take immediate steps to contain and remediate the breach.

8. Payment Data and Financial Information

When you make a deposit or withdrawal through 54bd using bKash, Nagad, Rocket, Upay, Visa, Mastercard, or any other supported payment method, your payment details are processed by our certified payment partners. 54bd does not store full card numbers, mobile banking PINs, or complete payment credentials on its own servers. Payment references and transaction IDs are retained solely for reconciliation, dispute resolution, and regulatory audit purposes.

All financial transactions on 54bd are conducted in Bangladeshi Taka (BDT). Transaction amounts, dates, and references associated with your account are part of your account record and are accessible to you at any time from your account dashboard.

9. Third-Party Links

The 54bd platform may occasionally reference third-party service names (for example, payment providers such as bKash and Nagad) in informational contexts. 54bd does not link to external websites and is not responsible for the privacy practices of any third-party service. If you access any third-party service independently, we recommend reviewing that service's own privacy policy before submitting any personal data.

10. Children's Privacy

54bd is strictly an adult platform. We do not knowingly collect personal data from individuals under 21 years of age. Our registration process includes mandatory age verification steps designed to prevent minors from creating accounts. If we become aware that personal data has been collected from a person under the age of 21 without verified parental consent, we will delete that data immediately and close the associated account. If you believe a minor has registered on 54bd, please contact us at [email protected] so we can investigate and act accordingly.

11. Changes to This Privacy Policy

54bd reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, applicable law, or business operations. When we make material changes, we will update the "Last Updated" date at the top of this page and, where the changes are significant, notify registered users by email or via a prominent platform notification.

Your continued use of the 54bd platform after the effective date of any revised Privacy Policy constitutes your acceptance of the updated terms. We encourage you to review this page periodically to stay informed about how we protect your data.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the way 54bd handles your personal data, please reach out to our dedicated support team. We are available 24/7 to assist users across Bangladesh including Dhaka, Chittagong, Sylhet, Khulna, Rajshahi, Barisal, Rangpur, Mymensingh, and Cox's Bazar.

Email: [email protected]